Over the years, the tourist sector in Phu Tho has worked closely with the press and media in orienting and improving the awareness of officials, citizens, and the community in general regarding tourism development. The province's tourism development guidelines and policies are more widely disseminated through the press; enhance tourism image promotion, destination promotion, tourism product and service promotion; and actively contribute to the management and construction of a healthy and civilized tourism environment, affirming a safe, friendly, and appealing tourist destination.
Hung Lo old village (Viet Tri city) contains treasures and a distinct cultural beauty linked to two heritages of the Hung Kings Worshiping Belief and Phu Tho Xoan singing attract a big number of local and foreign tourists.
Every year, specific contents are distributed in Phu Tho tourism promotion programs in collaboration with media agencies in promoting tourism, introducing heritage, culture, and people Phu Tho people, such as: organizing Presstrip delegations of press and media agencies to survey Phu Tho tourism products to introduce to visitors; coordinating with press agencies to develop specialized pages and columns for Phu Tho tourism, and regularly writing articles to reflect on Phu Tho to visitors; posting banners of Phu Tho tourist links on online newspapers, the efficiency of Phu Tho tourism propaganda in the media is increased.
Tan Son district's Long Coc tea hill
Every year, cultural and tourism events take place in Phu Tho, particularly the Hung Kings Anniversary - Hung Temple Festival, and in 2023, the ancestral land Culture and Tourism Week, which includes many cultural and tourism events serving tourists from all over the world, has received strong propaganda attention from press agencies. Many press agencies have reported on the culture and people in an efficient manner, inviting a big number of visitors to attend, and the image of Phu Tho tourism has spread and been etched in the hearts of travelers.
Van Hoi lagoon, located in the two provinces of Phu Tho and Yen Bai, preserves its untamed natural beauty and has great potential for eco-tourism and experience development.
The province's press and media agencies are very interested in the promotion and promotion of Phu Tho tourism, playing an important role in orienting propaganda to raise awareness at all levels and people in tourism development, as well as timely information on orientations, mechanisms, and policies of the province to attract investment in tourism development associated with socioeconomic development; effectively implement tourism promotion through specialized pamphlets. Specifically, the Phu Tho Newspaper with the column “Culture - Tourism”, “The Taste of the Ancestral Land”, the Phu Tho Radio and Television Station with various tourist articles such as “Destination Phu Tho”, and a specialist tourism website offering comprehensive tourism information on Phu Tho, the press agencies based in the province of Phu Tho constantly propagate and promote tourism to visitors in order to achieve synchronization in tourism communication.
Practice has shown that the media plays a critical role in promoting Phu Tho tourism in particular, and the image of Phu Tho culture and people in general. To continue promoting the role of the media in promoting and promoting Phu Tho tourism in the future, it is necessary to pay attention to and continuously innovate the contents, as well as to apply digital technology in reaching readers; further strengthen the coordination between press agencies in the region, central and local press, through specific cooperation to support image communication, cultural events, and tourism in Phu Tho on the central and provincial levels. To overcome the “seasonal” in the promotion of culture and tourism, communication and promotion activities must be done synchronously and continually according to the themes taking place throughout the year. Because information is always updated fast and accurately in the contemporary digital technology era, news agencies play a vital part in social life. Because the press disseminates the state's trusted speech, propaganda, promotion, and marketing of Dat To tourism may be extremely successful, leading to the development of a tourism brand image. Tourism in Phu Tho is a destination of ethnic origin for both local and foreign visitors.