For a long time, when talking about cassava cake, people immediately think of a rustic hometown gift. It is realized that this is a unique product of the homeland with cassava plants and abundant raw materials which are locally available. With a lot of potentiality to expand production, the business household of Ms. Ha Thi Thanh Binh at Cam Khe Town, Cam Khe District has successfully developed Son Binh cassava cake products with vegetarian and meat stuffing. The product retains the traditional flavor of the homeland, which helps the brand stand firmly in the hearts of customers and upgrades it to a 3-star OCOP product.
With a factory of nearly 100 square meters, Ms. Binh invested in more mixers and vacuum machines. Whenever customers place large orders, she also hires more families in the area to produce together to fully meet the needs of customers. Ms. Binh shared: In the past, my family had many difficulties, so I often made cassava cakes to eat instead of rice. Later, the economy developed so I decided to make vegetarian and meat-filled cassava cakes to sell. Vegetarian cassava cakes are often made from ingredients such as coconut & green bean, black bean, red bean, banana or sesame & peanut ...as stuffing.
The cassava cake with meat stuffing is more sophisticated and can be varied from many other ingredients such as pork with green beans, minced meat and wood ear mushrooms. Each type of stuffing will bring a different flavor but the most popular and loved cassava cake is still the cassava cake with minced meat and wood ear mushrooms. After making the cake, if customers eat it immediately, it will be steamed, while the raw cake will be packed in 6 pieces/box and vacuum-sealed for ease of preservation and long-distance transportation.
The price of the cassava cake is 5,000 VND/piece. Her facility produces all year round, but usually consumes the most from the 8th lunar month to the end of the 4th lunar month of the following year, at this time the source of raw materials is abundant as well as the peak season when people organize weddings and festivals. On average, her facility provides about 6,000 pieces to the market each day, not only sold at the local region but also present in the markets of many provinces and cities such as Hanoi, Yen Bai, Lao Cai...
In 2023, the District People’s Committee assigned the specialized agencies to assist in guiding the development and completion of documents and recognized Son Binh cassava cake - Vegetarian stuffing and Son Binh cassava cake - Meat stuffing as 3-star OCOP products, contributing to diversifying the production in rural areas and helping people here have more sources of income. At the same time, attracting more households to work together to develop the cassava cake product as a unique local product, a rustic gift that people will always remember when returning to the ancestral land.